Speaking with Edge, Lobb was asked if the Microsoft Game Studios family of developers has the same diversity of projects as Sony’s collective.
Absolutely, he replied. “I’ve been publishing for a long time, and I hesitate to say I know everybody, but I know a lot of people in the industry that I can go out and hire to work either internally or [in a] publishing relationship. That can sometimes lead to things like the Double Helix experience, but to be honest, although I feel bad about it, I feel great about it.
I think we added value to Double Helix by both signing them, and then helping them reach their dream of shipping this game. Again, all credit to them, but we helped them get better. And you could say it sounds kind of lame and altruistic, [but] I like when we sign an external partner and their value in the industry goes up. That’s a goal I always have. How do we help external developers get better at what they do? I think we do it really well. And in that sense, I can get whatever I want.
To answer your question in a different way, we don’t slot fill. It’s not a game we play. I want to go and find developers that want to make a game that they think is perfect, and then we’ll decide if that is something that’s interesting to us from a business perspective and also from a portfolio perspective. [But it’s] not, ‘Gee, I need a fighting game. I should make one of those.