اخبار داغ کنسول ها

[Behzad]

سلام به همگی

من اون تاپیک قبلی و همچنین تاپیک XBOX 360 News رو به اشتباه پاک کردم !

ببخشید دیگه پیش میاد ...

در هر صورت اخبار بازیهای نسل بعدی رو در همین تاپیک بنویسید و دنبال کنید ...

با تشکر

 

[{ehsan}]

اینجور که پیداست کار هک کردن Firmware کنسول XBOX360 مراحل پاینی اش رو میگذرونه اما طبق گفته یکی از کسانی که در انجام این کار سهیم است چون این کار غیر قانون است و پس از جریان دستگیری اون هکر روسی همه چشمشون ترسیده اونها حتی اگر در هک کردن کنسول موفق هم بشوند خودشون اون رو عرضه نمیکنند(جرات ااین کار را ندارند) ولی خب مطمئنا کسانی هستند که به خاطر پول هر ریسکی رو قبول میکنند. مثل اینکه واقعا تا تابستون میتونیم با XBOX360 نسل بعد رو تجربه کنیم. ضمنا نام مستعار این فرد The Specialist هست:

من فکر کنم این بابا را بشناسم !!!
کسی که اولین مدچیپ را برای XBOX ORG ساخت

البته یه احتمال هستش

 

[{ehsan}]

نوشته شده توسط Ehsan_62
این هم نظر آقای هکر(Bunnie) ، که میگه بدون دستکاریه سخت افزاری میشه بازی ها را اجرا کرد !!!

Very exciting! Perhaps the Xbox360 will be opened without the need for significant hardware hacking

یک توضیحی هم در مورد ایشون بدم که کتاب XBOX HACK را نوشتند !!!
و غیر مستقیم اعلام کرده که در هک کردن XBOX 360 شرکت نخواهد کرد
که البته از طرفی هم پیغامش خیلی مشکوک بوده
ولی کسانی که اون را میشناسند مطمین هستند که بهترین کسی هست که این کار ازش بر میاد(هک XBOX 360)
از طرف دیگه هم شایعه شده که MS از ترس اینکه در دستکاری روی XBOX 360 فعالیت کنه براش امکانات زیادی فراهم کرده از قبیل پول خوب ، کاره خوب ...

فکر کنم همین آقا باشه ، شایدم نه

 

[mt3691]

مموری ترانسفر هم برای xbox360 اومد با این وسیله میشه save game هارو تو اینترنت ردو بدل کرد.
اینوسیله به usb کامپیوتر وصل میشه.


-----------------------------------------------------------------------------------------------
ماکروسافت در پیامی به لانچ ps3 در نوامبر جواب داد.
گفته ما تغییری در برنامه هامون نمیدیم و ما بهترین لانچ تاریخ کنسولهارو داشتیم و 80 بازی hd در رام هست و تا جوئن 4.5 الی 5.5 میلیون xbox360 میفروشیم.
اینم متن خبر:
This announcement certainly doesn’t change any of our plans. We’ve blasted out of the gate with the greatest launch in the history of video games and we’re keeping our eyes squarely fixed on today and on the Xbox 360 road ahead, including continuous new content and programming through our premier Xbox Live online gaming service, the delivery of 80 high definition games and shipping between 4.5 and 5.5 million consoles by June.
This may come as a shock to folks, but Sony tends to not share their launch plans with us in advance. We're continuing to stay focused on Xbox 360.
-----------------------------------------------------------------------------------------------
یک گروه انالیز پیش بینی کردن که در دراز مدت این تاخیر سونی در فروشش تاثیری نداره و 65%بازارو بدست میگیره و در کل سهم هر کنسول به صورت زیره:

Cumulative Sales 2005-2012 - Millions Units
----------------------------------------------------------------------
Sony PS3 121.8
----------------------------------------------------------------------
Microsoft Xbox 360 58.8
----------------------------------------------------------------------
Nintendo Revolution 17.9
----------------------------------------------------------------------

 

[Restricted Area]

سلام...
عکسهای زیبایی از بازی Test Drive: Unlimited منتشر شده که حتما پیشنهاد میکنم با مراجعه به لینک زیر ببینیدشون. ضمنا بازی برای PC نیز اعلام شد و قرار است پاییز امسال برای PC عرضه شود(نسخه XBOX360 زودتر عرضه خواهد شد)

http://www.xboxyde.com/news_2660_en.html

 

[Darkfie1d]

بدو بدو GameSpot Live Webcast
http://www.gamespot.com/pages/features/onthespot/index.php
داره الان راجع به GRAW حرف میزنه بعدش Rumble Roses XX و...

 

[Dinosaur]

سلام
من یه هفته ناقابل نبودم.توی این یه هفته یه بازی جدید با عکسهاش برای PS3 معرفی شد.تاریخ اومدن و بعضی از جزییات PS3 هم اعلام شد.فکر کنم اگه یه هفته دیگه هم نیام قیمت رسمی و بقیه چیزهای PS3 هم اعلام بشه !! از همه دوستان ممنونم به خاطر خبرهای خیلی خوبشون و البته خبررسانی سریعشون.
-------------------------------------
چند تا عکس از بازی Medal Of Honor : Air Borne اومده که بعضی هاشون قدیمی هستند ولی کیفیتشون بالاتر رفته.

----------------------------
چند تا عکس از بازی Major Baseball برای XBOX 360 :

موفق باشین.

 

[mt3691]

یه بازی رول پلینگ بسیار زیبا برای xbox360 داره میاد به اسم two world که گرافیکش ادمو دیونه میکنه . مثل اینکه xbox360 تو rpg کولاک کرده اینم چند تا اسکرین شات:

 

[pandora tomorrow]

Famitsu Weekly scans

اینم چند تا اسکن جدید از این مجله :

 

[ChaosTheory]

سلام.
ubi از فروش بسیار بالای بازی ghost recon 3 در اولین هفته بعد از انتشار خبر داد. GRAW تا حالا حدود 240.000 نسخه در آمریکا و حدود 120.000 نسخه در اروپا فروخته شده که برای هفته ی اول آمار قابل توجهیه...

 

[Hellgate:london]

سلام

نمیدونم این خبر رو کسی گذاشته بوده یا نه.

من اینو الان دیدم.

Official Xbox Magazine به بازی مهاجم مقبره نمره داده.من تازه دیدم.نمره 8 از 10.البته به نظرم این نمره تا حدودی غیر منطقی هستش.چون هنوز هیچ خبری از بازی نشده.

من به شخصه حدس میزنم این نمره بر اساس مشاهدات باشه و قابل تغییر.

این نظر من هستش.


خداحافظ

 

[mt3691]

یکی از نقاط ضعف xbox این بود که بازیهاش تنوع نداشت و بیشتر fps بود و مخصوصا در بازیهای rpg بسیار ضعیف بود . خیلی از بازیهاش کنسل شدن مثل fate of age,Resonance,roots .
ولی مثل اینکه در نسل جدید بازیهای rpg زیادی در راه هست مثل:



The Elder Scrolls IV: Oblivion Release Date: Mar 20, 2006
The next chapter in the Elder Scrolls role-playing game series has been in development since 2002.


Mass Effect Release Date: TBA
BioWare is working on a new sci-fi action RPG exclusive to the Xbox 360.


Blue Dragon Release Date: Q2 2006
Blue Dragon is a role-playing game from the developers of Chrono Trigger.
Fable 2 (working title) Release Date: TBA
The Fable franchise arrives on the next Xbox system with its distinct brand of evolving RPG gameplay.


[eM] -eNCHANT arM- Release Date: Q2 2006
[eM] -eNCHANT arM- is a sci-fi role-playing game from developer From Software.


Kingdom Under Fire: Circle of Doom Release Date: TBA
Kingdom Under Fire: Circle of Doom continues the KUF saga on the Xbox 360, this time departing from the action RTS formula and focusing more on RPG elements. 4-player coop teams are available over Xbox Live as well.


Far East of Eden Ziria - Tales from Distant Jipang Release Date: TBA
Far East of Eden Ziria - Tales from Distant Jipang is a role-playing game developed by Hudson.
Lost Odyssey Release Date: TBA 2006
Lost Odyssey is a role-playing game featuring both the music composer and producer of the Final Fantasy series.
Elveon Release Date: Q2 2007
Elveon is an action RPG game, in which you play as an Elf attempting to liberate the city of Nimathar.
Zoids Infinity EX Neo Release Date: Q1 2006
The Zoids series of role-playing games makes its way to the Xbox 360. The game is based on Zoids, the animated TV show, and features mech combat.
Spectral Force 3: Innocent Rage Release Date: May 25, 2006
Spectral Force 3 is a strategy RPG for the Xbox 360.
Cry On Release Date: TBA
Magna Carta 2 Release Date: 2007
Magna Carta 2 is the followup to the PC game released in 2002.


البته اینا تا حالا اعلام شده و در اینده بازم میاد.
گفته شده که بازی Two Worlds بعد از oblivion یکی از بازی های بزرگ rpg خواهد بود.
در این بازی Orcs, Dwarves, Humans وElves وجود دارن و همراه اینها موجودات جدیدی بنام دنیای دوم هم هستندکه به صورت جادویی به وجود امده اند و اسم بازی هم از روی انها برداشته شده است. سازنده بازی Reality Pump قول داده که به سه چیز توجه خاص داشته باشه ساخت کاراکترها و جنگها و داستان غیر خطی.
در این بازی دیگه خبری از طبقه بندی کاراکترها نیست و شما میتونید تمام مهارتها رو یا بگیرید و این به سلیقه شما مربوطه (این خیلی باحاله دیگه لازم نیست اول بازی تصمیم بگیریم که جادوگر یا جنگجو یا تیر انداز و... باشیم) و یه چیز خیلی جالب اینکه وقتی شما لباس و ارمور و تمرین میکنین چهره کاراکتر تغییر میکنه مثلا اگه جادوگر باشین به مرور کاراکتر شما به شکل یه جادوگر در میاد و جنگجو هم به همین صورت و از همه بهتر اینکه اگه شما مثلا از جادوگر خوشتون نیومد میتونین کاراکترتونو به یه جنگجو تبدیل کنین .



اینم یه ارمور بازی با یه شمشیر بلند.

جنگ ها در این بازی فقط دکمه ضربه رو فشار دادن نیست بلکه شما باید استراتجی هم داشته باشین مثلا مواظب باشین محاصره نشین و یا نقاط ضعف دشمناتونو بدونین و...
در این بازی 75 جادو 30 مهارت و صدها اسلحه و چندین نوع تله وجود داره و شما میتونین حتی مخفی کاری هم بکنین.
در مورد داستان بازی باید بگم که یه شاهکاره چون به این صورته که شما ادامه داستانو تایین میکنین نه اینکه داستان به شما بگه چیکار کنین برای مثال وقتی دارن دوست شمارو دار میزنن شما میتونین به اون کمک کنین یا اینکه کاری نکنین و بزارین اون بمیره و در هر حالت داستان بازی عوض میشه(با این حساب این بازیو میشه چندین بار انجام داد) وبدین وسیله ما در محیط اطرافمون تاثیر میزاریم. شما در این بازی میتونین به گروه های مختلف ملحق بشین و یا حتی به گروهتون خیانت کنین مثلا وقتی به شهر حمله شد دروازه هارو باز کنین و دشمن همه مردم شهرو بکشه ولی باید بدونین که اگه زیاد اینکارو بکنین بالاخره بین دشمنا گیر کرده و جونتونو از دست میدین!
دنیای این بازی بسیار بزرگه و برای بدست اوردن مهارت باید داخل اون بگردین و با دشمنها بجنگین یا به اونا ملحق بشین!



اینم یکی از دشمنهای بازیه.



اینم یه صحنه مبارزه.

 

[kinopio]

البته آریا جان عکسهای Medal of Honor: Airborne رو گذاشتند فقط من چند تا بهشون اضافه کنم و یکسری اطلاعات راجع به بازی هم براتون بگذارم.

Medal of Honor Airborne™ is the latest video game from EA’s acclaimed Medal of Honor franchise, credited with pioneering the WWII first-person shooter genre after its debut in 1999. This is the first game in the Medal of Honor™ series to be released on next generation platforms.

While building on the key tenets of the franchise including historical accuracy and authenticity, Medal of Honor Airborne is set to redefine the series by introducing players to an entirely new way of experiencing a WWII FPS – notably the fully interactive Airborne experience.

Step into the boots of Boyd Travers, Private First Class of the 82nd Airborne Division and engage in battles throughout Europe. From rocky beginnings in Sicily to war-winning triumphs in Germany, each mission begins behind enemy lines, with an intense and fully interactive airdrop. View the entire operation from the air, and then control your parachute to choose your landing spot. On the ground, gather your senses and assess the terrain. A wide variety of authentic, customizable weapons are at your disposal, each with distinct characteristics. Choose your path in this free roaming FPS environment.

The Medal of Honor Airborne development team continues to ensure that the ideals and integrity of the prestigious congressional Medal of Honor are accurately reflected in the game. The producers sought counsel from numerous expert sources to make certain the game is historically accurate and as true to the WWII Airborne experience as possible. Serving as a military spokesperson for Medal of Honor Airborne, Capt. Dale Dye, who has worked as the Military Technical Advisor for the last 7 Medal of Honor games, will help to create a truly authentic experience.

NON-LINEAR Missions in a free-roaming FPS
• Experience the intensity of a cinematic, story-driven game with the freedom of NON-LINEAR missions in a free roaming FPS environment.

The JUMP will fundamentally affect how the game is played.
• Start each mission with a fully interactive airdrop into enemy territory. Your landing spot can dramatically change the way each mission is played out.

A wide variety of historically accurate CUSTOMIZABLE WEAPONS are at your disposal.
• Develop skills on your personalized weapon with field modifications that remain persistent throughout the entire game.

Medal of Honor Airborne will present the MOST BELIEVABLE HUMANS in a game.
• Utilizing the very latest technology to deliver truly believable humans within the gaming environment.

Dynamic Online play

همونطوری که میبینید گرافیک بازی فوق العاده هست.

 

[kinopio]

اینم البته اگه کسی تا حالا نگذاشته ، امتیازهایی هستش که مجله Game Informer در شماره آوریل خودش به بازیها داده:

Multi:
Black: 8.5/8.5
Marc Ecko's Getting Up: 7.25/6.5
Full Spectrum Warrior: Ten Hammers: 7.25/6.75
Major League Baseball 2K6: 8.5/8.0
NBA Ballers Phenom: 7.75/8.25
Sonic Riders: 5.0/4.5
Torino 2006: 4.25
FIFA Street 2: 6.0
Arena Football: 6.5/6.75

PS2:
Kingdom Hearts II: 9.0/9.0
Metal gear Solid 3: Substinence: 9.5/9.5
24: The Game: 7.5/7.5
Karaoke Revolution Country: 8.0
State of Emergency 2: 6.0
Beatmania: 8.5/7.5
Tokyo Racer Extreme Drift: 6.0
Warship Gunner 2: 5.0
MLB 06: The Show: 7.5/7.25

360:
Ghost Recon: Advanced Warfighter: 9.5/8.75 ****Game of the Month****
Burnout Revenge: 9.5/9.5
The Outfit: 7.75/8.0

PC:
Lord of the Rings: Battle for Middle Earth II: 8.5/8.25
Galactic Civilizations: Dread Lords: 8.0/7.75
The Sims 2: Open for Business: 7.0/6.75

PSP:
WRC: FIA World Rally Championships: 8.75
Fight Night Round 3: 7.75
Metal Gear Acid 2: 8.0/8.25
Untold Legends: The Warrior's Code: 8.25/8.25
Ys: The Ark of Napishtim: 6.75
MLB 06 The Show: 7.0
Mega Man Powered Up: 8.25
Daxter: 8.75/8.5
NBA Ballers: Rebound: 8.0
Street Supremecy: 6.75
Pursuit Force: 6.25/7.0

DS
Tamagotchi Connection: 6.5
The Rub Rabbits!: 7.5
Super Monkey Ball Touch & Roll: 8.0
Tetris DS: 9.25/9.25

در ضمن بازی GRAW هم به عنوان بازی ماه انتخاب شده :cheesygri

 

[kinopio]

البته این تخمین ها یکمی قدیمی هستند اما برای اونهایی که دوست دارند جالب هستند. تخمین ها برای هزینه های تمام شده PS3 هستش (البته بازم میگم اینها فقط تخمین هستند و از هزینه واقعی کسی بجز سونی خبر نداره اما بهر حال اینها بسیار حرفه ای تر از تخمین های مریل لینچ هستند)

Summary

Sony, Microsoft, and Nintendo all unveiled their next-generation consoles at the May 2005 E3 game show in the US and at the Tokyo Game Show 2005 in September 2005—the
generational change in game consoles will begin, at last, at the end of 2005. The focus in
next-generation consoles will likely be on 1) convergence between game consoles and
non-game devices, 2) the use of computing power and dramatically improved 3D imagingcapabilities, 3) online game services for consoles, and 4) the online distribution of games for casual users and non-game content.

We have investigated the specs of the Sony PS3 and Microsoft’s Xbox 360 and performed
a cost analysis. We conclude that the PS3 will be an expensive machine to make, as it
comes equipped with high-performance components such as the Cell chip and a Blu-ray
disk drive, but we think costs could be cut massively in the future if chip yields rise and
mass production of Blu-ray disk drives lowers unit production costs. The Xbox 360’s
advantage is that initial costs will be low because of the use of commodity components
found in PCs.

We expect the Xbox 360 to make major market share inroads in Europe and the US. We
forecast that the winner will be decided by the 2007 Christmas shopping season, for which
we expect leading software titles to be launched. We feel the Sony camp has to line up
some exclusive titles for the PS3 and strengthen its first-party title offerings.

There are limits to the usefulness of a single-item business model in digital consumer
electronics; tech firms need multiple earnings drivers, and the need for more earnings
drivers in the games business, with its current dual-driver structure, is especially acute. The industry’s urgent task now is to establish a third earnings driver, such as online game
services or distribution, to complement hardware and software.

Implications for the electronic components industry

We estimate that the number of FC packages needed for the new game consoles will reach
more than 82mn units/year in the initial year. This is a fairly sizeable market, even when
compared with the Intel MPU package substrate market (approximately 200mn units/year), the Intel chipset package substrate market (approximately 200mn units/year), and the AMD MPU package substrate market (50mn units/year).

We surmise that the suppliers of FC packages for the high-end LSI used in the new game
consoles are as follows. For the PS3, listed in order of technical manufacturing difficulty:
Shinko Electric Industries and Ibiden for the GPU; Shinko Electric and Kyocera for the
CPU; and Ibiden and Nan Ya Plastics for the chipset. For the Xbox 360 and Nintendo’s
Revolution, we surmise that Shinko Electric and other Japanese makers will play a central
supply role, supported by some Taiwanese makers.

Implications for Sony

Sony’s current earnings structure is such that profits from games and finance are offsetting weakness in the electronics segment. We think FY3/07 will be a grim year for the games segment and for the company as a whole, with operating losses on PS3 consoles. We are more optimistic on FY3/08 earnings, however, as the electronics giant works to cut PS3 costs and restructuring benefits emerge.

What Sony needs to do now, we feel, is to spin out businesses that bear no relevance to
network consumer electronics and devote funds and resources to technological
development that will help it differentiate itself from peers and to alliances and M&A in related industries so that it can become the new dominant force in network consumer
electronics. We will be watching with interest the reforms that CEO Howard Stringer
undertakes from here on out.

Implications for Toshiba
The semiconductor segment is a core one for Toshiba, generating more than half of its total OP, and the ramp-up of next-generation system LSI, chiefly for game equipment, together with growth in NAND flash memory, is one of the growth drivers in the semiconductor segment.

We see three key points with regards to game console chips: 1) Depreciation on logic chip
lines could be absorbed if company begins turning out game-console chips in substantial
volume, 2) the RSX graphics processor for the PS3 is a foundry product for Toshiba (i.e., it
is the subcontracted manufacturer), so if yields rise, earnings will get a boost (we expect
this to happen from late FY3/08), and 3) the problem for Toshiba is getting to grips at an
early stage with next-generation processes at the 45nm node and below. Next-generation
processes will require immense R&D expenses, and the time has come for the company to
start thinking about where it will raise the necessary funds and which firms it should
partner with.

We performed a cost analysis after examining each of the specifications. First, the PS3’s Cell CPU is made from 12-inch wafers and uses 90nm processes, and we think initial production phases will entail considerable volumes of dummy wafers.

Next, we assume the effective usable area per wafer at 57,000mm2 having taken edge
exclusion (the narrow band on the outside of a wafer cannot be etched with a circuit pattern) into consideration. As we assume the Cell chip size at 235mm2, we calculate that around 243 chips can be derived from each wafer. While yields need to be additionally considered here, we forecast initial phase yields at around 30% as logic yields are typically low when lines are newly started up. We thus take 30% of an assumed 243 chips on a front-end process basis in arriving at an estimate of around 73 good chips. The back-end process comes next, and we forecast yields of around 75% during packaging
and testing processes.

We assume the number of chips derived will thus further decline from the 73 good chips yielded from front-end processes, ultimately amounting to 55 good chips. We calculate the final cost per chip to be $329 after aggregating processing costs, packaging costs, and testing costs, and dividing this total by 55, the number of good chips.

Using a similar methodology to that for the Cell, we also calculate the cost of producing each RSX (Realistic Sound eXperience) graphic chip in the initial mass production phase to be $93. Figure 7 shows a summary of costs, including the above plus around $60 for memory modules such as XDR and GDDR3, $45 for communications and other semiconductors, and $180 for a Blu-ray drive. (We have not included the cost of detachable HDDs in our calculations here, but estimate amounts of around $45 and $50, respectively, for 20GB and 40GB HDDs.) We estimate that direct material costs, mainly for components, will amount to $827. Adding overheads such as assembly and R&D expenses to this, we estimate that the initial phase cost will amount to $1,002 overall. This is more than ¥100,000 in Japanese yen terms, and we believe it highly likely that the manufacturing cost of the PS3 will be extremely high considering that it will come installed with a Cell chip that performs on a par with supercomputers and a next-generation Blu-ray disk.

That said, while we acknowledge that initial phase costs will most surely be high, we
anticipate a rapid decline in component manufacturing costs in line with improving yields and expansion of mass production. In particular, we expect that the cost of the Cell will fall
considerably from FY3/08 when 65nm processes are slated to begin. Furthermore, we
anticipate that the cost of Blu-ray disks will nearly halve in the next year and a half owing to mass production effects. In sum, we expect that costs for the PS3 will be extremely high in its first year of launch in FY3/07, and that this will likely have a substantial impact on Sony’s profitability. However, if 65nm processes begin as expected and get through the first year without a hitch, then we believe that it may be possible to achieve profitability at an early stage from a hardware perspective.

Figure 8 shows a comparison of direct material costs for the PS3 and Xbox 360. In terms of the Xbox 360, using a similar methodology to that for the Cell, we calculate the cost per CPU to be around $180. This cost is much lower than compared with the PS3 Cell to the extent the CPU does not incorporate SOI (Silicon On Insulator) or new architectures.

We assume an overall cost of around $100 for graphics chips, around $48 for GDDR3
memory, $45 for a 20GB HDD, and expect that costs for DVD-ROM drives can be kept at
around $20 given their commodity-like nature, and thus estimate that direct materials costs for the Xbox 360 will come in close to 40% lower than those for the PS3.

Summing up our cost analysis from a hardware perspective, we believe the Xbox 360 has an advantage considering the potential to lower initial costs as the console uses parts based on PC components. On the other hand, the cost of the PS3 is high given that it employs high performance components such as the Cell and Blu-ray disk, but we believe there is considerable scope for ongoing cost reductions provided that the effects of higher
semiconductor yields and mass production of Blu-ray disks emerge.

Reforms Sony needs to work on

Until now, the games business model largely hinged on making hardware profitable as early as possible and generating royalties from game title software. This essentially is also the business model underpinning the PS3 and Xbox 360. That said, each generational changeover tends to be accompanied by a jump in hardware performance and increasing costs overall, including R&D. Furthermore, bolstered graphics performance also leads to sharp increases in development costs for software suppliers as they endeavor to create content that suitably exploits improved hardware performance. However, the reality is that higher software costs cannot simply be passed onto consumers via selling prices. In particular, this situation becomes more noticeable the closer to a generational changeover the industry is.

We believe the games business is approaching a critical turning point. To recap, we doubt the consumer electronics business will be able to continue generating stable earnings from business models based on single products. We thus believe companies need to have several earnings drivers. The games business is a typical business with two earnings drivers, but we believe even the games industry will face increasing pressure to develop additional earnings drivers. In other words, we believe this industry is approaching a time when it will need to swiftly establish a third earnings source in addition to the hardware
and software aspects of the business.

The Xbox 360 has a built-in Media Center Extender for Windows XP, which allows it to
playback video images (such as TV programs and movies) stored, for example, on a PC. In addition to its existing business model, Microsoft, as part of its efforts to expand Xbox Live functionality, is working to establish a new earnings driver through the bolstering of its online services. By connecting to Xbox Live, users can do such things as shop online at the so-called marketplace, download game content, or exchange data with other users.

Other services that are possible include video chat and online tournament features, and we expect over time that the company will also increasingly look to incorporate sales of various digital data. Should such a situation eventuate, we believe it highly possible that the business could develop substantially to encompass the advertising industry (if the number of hits increases) and settlement functions for the financial services industry, for example.

While the Xbox 360 camp is saying that it aims to create a new network-centric culture, we
believe rather that this could ultimately develop into a fight for supremacy over who takes the initiative of pushing this business further to seize profits from the retail supply chain and furthermore encompass online shopping and the financial services and advertising industries. One feasible strategy for Japan’s consumer electronics manufacturers is to adamantly continue radically whittling down manufacturing costs. However, we believe Sony needs to aggressively pursue this kind of networking business and try to get a handle on these supply chain trends in view of the resources it has and its corporate culture.

We believe what Sony needs to do right away is to cut loose businesses that are not necessary for network consumer electronics and devote funds and resources to 1) technological development that will help differentiate itself from its peers and 2) to alliances and M&A in related and outside industries so that it can become the new dominant force in network consumer electronics. We therefore think Sony is at the stage of reviewing the businesses and supply chains that have supported it hitherto. Such reforms cannot be executed by personnel that have an emotional attachment to the past. The company’s recently announced restructuring plans represent a half-hearted attempt in our view and did not come as a surprise.

We intend to keep a close watch on reforms that CEO Howard Stringer implements going
forward.

Corporate Profile

Nikko Citigroup was established in 1999 as a wholesale investment bank, joining Nikko Cordial Corporation and Citigroup, Inc. The company's unique business platform is based on a combination of its domestic and truely global networks, experience in the industry, people and systems.
Nikko Citigroup fully leverages the distribution platforms available from each parent company. With 108 domestic locations, Nikko Cordial has one of Japan's largest retail networks and relationships with Japan's blue-chip clients which stretch back over 80 years. Citigroup is one of Wall Street's most respected investment banks and is the world's most global financial services company with over 200 million customers in more than 100 countries.
The result is a uniquely positioned firm with deep experience in both the Japanese and global business environments, the firm stands ready to put its experience and expertise to work for clients across a broad range of financial products and services. Our innovative business model and combination of global and local expertise makes Nikko Citigroup a truly one-stop shop for Japan-related wholesale financial services.

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