[/QUOTE]"With the original PlayStation," Harrison explains, "we had very rich and fully featured [software resource] libraries for developers to program with." But soon developers grew tired of working with Sony's pre-selected code libraries and wanted to "write direct to the metal" for maximum performance, a request Sony granted with the PlayStation 2...to somewhat mixed results, according to Harrison, as that technique was a "bit hard" to program with.
But not so with the PS3's Cell chip, which is "completely different." Rather than require programmers to develop specialized skills, Harrison explains in the piece, they utilize "general-purpose programming languages" to make for a smoother, less demanding coding process. "The PlayStation 3 is, definitely, easier and cheaper to develop for, relative to the same period on the PS2," Harrison says.
* Microsoft is going to have somewhere between 6 million and 10 million Xbox 360s sold by the time Sony gets to market. How do you catch up?
* Well, we've never been first to market in any generation. We weren't first when we debuted the original PlayStation. We weren't first with PlayStation 2.
It ultimately came down to the system and what consumers preferred. At the end of the day, what you do in the first year, and whether you do 6 or 10 million units does not determine whether you're successful or not. We're looking to sell 100 million-plus worldwide. We're looking to sell 50 million plus in North America.
So, if a competitor gets to 6 to 10 million worldwide, I would not consider that to be a significant advantage or a significant disadvantage as far as we're concerned.
* This time, though, you're going up against a competitor who's much better financed than the ones you went up against in the first two rounds, at least in terms of who came out first.
* Right. There's no question they have a higher pain tolerance. I think most companies, if they'd lost the billions that Microsoft has lost on the Xbox, would question whether or not they belong in the business. Obviously, they have a different standard of success.
* Last time around, your company had several exclusives on the Grand Theft Auto franchise, which many folks feel was the killer app for the PS2. You're not going to have that advantage this time around. How much does that hurt you?
* There's no question that having the Grand Theft Auto franchise helped us a lot and helped us sell some units, but I don't think the battle would be any different with or without Grand Theft Auto.
If you look at our first-party library and the franchises that we've brought to market over the course of PlayStation 2, we have a very formidable first-party library of exclusive software that will help define us.
The days of locking up exclusive content from a third party and having that be key to your strategy is really a dangerous road to go down because I think with the cost of development, not many developers can afford to do exclusivity. So, really what defines the uniqueness of a platform from a software standpoint are the offerings that you have from first party.

بر خلاف تمام شایعات مایکروسافت بطور رسمی اعلام کرده برنامه ای برای تعدیل قیمت در پاییز نداره.As you're all aware, there have been rumors of a price drop for the Xbox 360 coming along later this year. The official word from folks in the know is that there are currently no plans for a price drop this fall.
If you've been holding off picking one up because you think they'll be cheaper in the future, or they've been hard to find, or because you're too busy catching up on past episodes of Lost, wait no longer!

منبع :iritnاولين لوحهای فشرده دی وی دی بلو - ری (Blu-ray) ساخت شرکت سونی، وارد بازار آمريکا شده است.
قرار است اولين سری دستگاههای پخش دی وی دی بلو ری، 25 ژوئن وارد بازار شود.
به گزارش بخش خبر شبكه فن آوري اطلاعات ايران، از بی بی سی، آغاز فروش عمومی اين تجهيزات نشانه ای از شروع اصلی نبرد قالب های دی وی دی ميان اچ دی - دی وی دی، قالب ابداعی توشيبا و بلو - ری (Blu-ray) ساخت شرکت سونی است.
قالب های تازه می توانند حجم بيشتری از داده ها را در خود جای دهند. اين مشخصه خصوصا برای پخش فيلم های ويديويی وضوح بالا بسيار مهم است.
هر دو فناوری برای نگارش اطلاعات از ليزر آبی استفاده می کنند. اين نوع ليزر دارای طول موج کوتاهتری است و بنابر اين می توان داده های بيشتری را بوسيله آن ثبت کرد.
يک لوح بلو - ری می تواند تا ۵۰ گيگا بايت را در خود جای دهد حال آنکه قالب اچ دی - دی وی دی توشيبا قابليت حفظ ۳۰ گيگا بايت را دارد. دی وی دی های فعلی تنها می توانند کمتر از ۵ گيگا بايت را در خود جای دهند.
وجود دو قالب دی وی دی در بازار استوديوهای فيلمسازی در هاليوود را تحت تاثير قرار داده است.
شرکت هايی نظير ديزنی و فاکس قرن بيستم طرف سونی را گرفته اند اما يونيورسال از قالب اچ دی - دی وی دی حمايت می کند. شرکت برادران وارنر و واياکوم گفته اند از هر دو سيستم پشتيبانی می کنند.
بسياری از مردم رقابت بين اين دو تکنولوژی را مانند رقابت بين ويديوهای "وی اچ اس" و "بتا ماکس" در دهه 80 می دانند. در آن رقابت، سونی بازار را به شرکت جی وی سی واگذار کرد
